Wednesday, December 25, 2019
As one of the most proficient civil rights activist of the 1960s, Malcolm X and his speeches were very influential but particularly one speech was highly esteemed, that being the Ballot or the Bullet speech. A speech that was given after the I have A Dream speech by Dr. Martin Luther King. Despite, Dr. Martin Luther King being a pacifist and also a civil rights activist as well; Malcolm X was more tyrannical and advocated the use of violence. During this era, the democrats were in control of the House of Representatives and the Senate, therefore both the Senate and the House of Representatives were leaning towards providing more civil rights to African-Americans. The purpose of Malcolm XÃ¢â¬â¢s speech was to convince African Americans toÃ¢â¬ ¦show more contentÃ¢â¬ ¦The use of hunkies, polacks and blue eyed thing, which at the time were derogatory words against whites. While he repeats these malicious phrases, he instills a sense of fearlessness amongst the audience and somehow he is also instilling fear in the white community. This is very effective in the speech, because it shows that X is aware that he is very much hated by the white community however, he does cease from his triumphant words. The usage of a slippery slope by X to further enlighten his audience of the need for equality, is evident when X reveals that, Once you change your philosophy, you change your pattern, you change your attitude. Once you change your attitude, it changes you behavior pattern. (X 93) This means that because you change your philosophy, you will also change your entire character. If that is done, do you fully understand the idea of being a free black and not enslaved to mentality that was instilled us by the white supremacists. X assumes that if the philosophy of an individual diminishes, then they will not be as cognitive and fully aware of the rights they are entitled too as being citizens of America. An example of Malcolm XÃ¢â¬â¢s use of anaphora is towards the beginning of the speech, when he is explaining his purpose in being there: Ã¢â¬Å"Im not here tonight to discuss my religion. Im not here to try and change your religion. Im not here to argue or discuss anything that we differ about.Ã¢â¬ By repeating Ã¢â¬Å"IÃ¢â¬â¢m not hereÃ¢â¬ at the beginning of
Tuesday, December 17, 2019
Why was the US able to develop the atomic bomb first? The United States of America was able to develop 67,000 types of atomic bombs since 1951. They have achieved the greatest production of nuclear weaponry. The United States was not just successful in being a nation to construct an atomic bomb but more importantly was the first nation because of formidable events. The development of the atomic bomb was important during the onset of World War 2 (WW2) as it instilled confidence in the home country and nobody had attained a weapon like this. This gave whoever had possession of the atomic bomb ultimate power. Nowadays, it is important to realize that had the US not developed the atomic bomb first, Germany could have. Our world would be muchÃ¢â¬ ¦show more contentÃ¢â¬ ¦The fear of other nations developing a weapon powerful enough to decimate the US led to the authorization of research to develop an Atomic bomb in 1939. Before WWII people were fearful of the involvement of nuclear science in war because of itsÃ¢â¬â¢ unfamiliarity. Physicists knew that if Hitler developed the technology that could potentially begot the development of an Atomic bomb, mass destruction would occur. Upon realizing the necessity of nuclear involvement in war, Albert Einstein signed a letter to the U.S. President Franklin Roosevelt (FDR) addressing his concerns that Germany was developing a nuclear bomb. Einstein urged FDR to fund a research program, Roosevelt agreed and the U.S. set out in October 1939 to study the recent advances in nuclear fission. One key factor that cannot be ignored was that from 1941 th e US was involved in war with Japan and because of the attacks on pearl harbour it seemed necessary to develop a weapon of this caliber. Advantages of possessing an Atomic bomb One would think that going to war and (hopefully winning) would bring happiness and peace to a country, but after winning the losses are overwhelming. It is evident from the military history of the USA the involvement in war can pose many problems for a countryÃ¢â¬â¢s stability. An economically stable country can be launched into depression over a few short years. However, with the possession of a weapon that
Monday, December 9, 2019
Question: Discuss about the Investigation of Integrated Contingency Model. Answer: Introduction: This report depict about a business plan and the financial and marketing feasibility of a comapny. In this report, the performance of the finance and market has been evaluated on basis of various strategies and techniques which would helot eh entrepreneur to make a better decision about the implementation of the business. For this report, assistance has been taken from various sources so that a better business plan could be made and the feasibility analysis is also done in a good and proper manner. Business plan is the blueprint of a new start up in which entire aspects and the related factors are stated properly and it has been evaluated that what would be the products of the comapny, where would the comapny sell it product, what would be the target market, how much cost is required etc. at the same time, feasibility is a process which is done to identify that whether the business would be able to meet all the expected requirement in the market or in terms of finance or in terms of technology etc. Business plan depict about a start up in the hospitality industry. This business plan has been prepared to start a restaurant in the Australian market by the name of Food Planet. This restaurant would be start in a shopping mall so that the footfall of the business would be higher. The main products of this restaurant would be beverages and the fast food. This restaurant would sell out the healthy choices in the food to its clients. Mainly, this business plan would offer the high profit and more clients to the comapny. The business would focus mainly over the youth and the children to enhance the target market (Ward, 2012). This business plan mainly depict that the business would be started at the time of Christmas so that the advertising and promotion of the company could be done in a better way. For the site selection, it is important for the business to evaluate and analyze the competitors and the products offered by the competitors (Cadez and Guilding, 2008). Further, the business plan expresses that the process of implementing this business would start from the month of the Oct but the sales of the restaurant would start from the December and the sales of the food and the meal would enhance day by day. The fixed cost of the comapny would be lesser as the less space is required by the restaurant to start up tie business and labour of the comapny would also be lesser to manage the cost of the comapny. For this business report, marketing strategies has been evaluated and it has been found that how the business must be implemented in the market and set a better position in the market and in the mind of the customers so that the better market position could be found through the company. The following marketing strategies could be adopted by the comapny to manage the marketing position and set a better market for the FOOD PLANET: Firstly, the business is required to set the price of the food and its beverages in such a manner that the entire market and opportunities could be grabbed in the market. The comapny is suggested to adopt the competitive pricing strategy. This strategy depict that the price must be set according to the market condition. This strategy would help the comapny to grab more opportunities from the market (Simmonds, 2010). Further, the business is required to set the business at a location from the entire market and opportunities could be grabbed in the market. The comapny is suggested to adopt the target strategy. This strategy depict that the comapny must start the business at the place from where the target market could be grabbed easily (Shim, Siegel and Shim, 2011). In addition, the business is required to set the promotional strategy of the food and its beverages in such a manner that the entire market and opportunities could be grabbed in the market. The comapny is suggested to adopt the print media to promote the business. This strategy depict that the comapny could take the help of Flyers, newspapers, magazines etc. to promote the business (Weaver, Weston and Weaver, 2001). This strategy would help the comapny to grab more opportunities from the market. Lastly, the business is required to analyze and set the products and the drinks in such a manner that the competitive product could be offered in the market. The comapny is suggested to do the competitive analysis and set the products list accordingly. This strategy depict that the product must be set according to the market condition (Hoque, 2002). This strategy would help the comapny to grab more opportunities from the market. Financial feasibility is the process in which it is identified that whether the business would be able to meet the entire expected requirement in the market or in terms of finance? Would the profitability of the comapny be according to the expectation? (Hansen, Mowen and Guan, 2007) How the performance of the comapny would would be in terms of finance etc. This feasibility study has been done to analyze and identify the performance of the new business in the Australian market. According to this report, it has been analyzed that it is required for every business to identify and analyze the financial feasibility so that the goals and objectives of the comapny could be got easily. Break up analysis is a study which is performance by the companies and the start up to analyze the minimum sales which must be done to reach over a point where the loss and profit of the comapny would be nil. It is the point where the company would not face nay loss. At this point, the revenues and the expenses of the comapny are at equilibrium point. This report explains the user about the minimum sales. The calculations of breakeven point are as follows: calculation of break even analysis Total Per unit Contribution $ 2,76,000 9.2 Fixed cost $ 1,80,000 $ 1,80,000 Break even 0.652173913 19565.2174 In amount In units This breakeven point depict that the comapny is required to sell at least 19,565 units of the meal and the food to the clients to reach over a point where the expenses and the revenues of the comapny would be similar. This report depict that it becomes important for every company to analyze this point (Bromwich and Bhimani, 2005). In this start up, the contribution of the comapny would be $ 2,76,000 and $ 9.2 per unit. The fixed cost of the comapny would be $ 1,80,000 which depict that the comapny is required to earn that much amount that the fixed cost could be covered and if the comapny would sell more than 19565 units than the comapny would be able to earn profits (Garrison et al, 2010). This depict that at the initial stage, comapny must be concerned about the breakeven point but after a period of time, when this level has been achieved, comapny must enhance the level of the sales so that the profits could be earned by the company. After analyzing the breakeven level, the profitability position of the comapny has been analyzed that depict that once the comapny reach over a point where the expenses and the revenues of the company has been equal, it becomes mandatory for the company to think more and enhance the level of the profitability position (Davies and Crawford, 2011). The calculation of the profits of the comapny in next 6 months is as follows: Calculation of profit Oct Nov Dec Jan Feb Mar Total sales $ 1,35,000 $ 1,35,000 $ 1,35,000 $ 1,35,000 Less: Material 1 Cost 15000 15000 15000 15000 15000 15000 Material 2 Cost 14000 14000 14000 14000 14000 14000 Labour cost 15000 15000 15000 15000 15000 15000 Contribution Less: Fixed cost $ 55,000 $ 25,000 $ 25,000 $ 25,000 $ 25,000 $ 25,000 Profit -99000 -69000 $ 66,000 $ 66,000 $ 66,000 $ 66,000 This profitability position depict that the comapny is required to sell more than 19,565 units of the meal and the food to the clients to enhance the level of the profits in the company. This report depict that it becomes important for every company to make more profits after a period of time (Damodaran, 2011). In this start up, the total sales of the comapny would be start from the December. The fixed cost of the comapny would be different in the first month and from that $ 25,000 would be paid by the comapny. The contribution of the comapny would be different from first two months. According to the evaluation and the calculations, it has been analyzed that the total profits of the comapny would be $ 96000 in 6 months of the comapny (Bodie, 2013). Following table depict about the cash flow of the company: Cash Flow analysis Cash Flow Analysis Oct Nov Dec Jan Feb Mar Beginning cash balance -$ 25,000 -$ 1,24,000 -$ 1,93,000 -$ 1,94,500 -$ 1,42,000 -$ 89,500 Add: budgeted cash receipts $ 67,500 $ 1,21,500 $ 1,21,500 $ 1,21,500 Total cash available for use -$ 25,000 -$ 1,24,000 -$ 1,25,500 -$ 73,000 -$ 20,500 $ 32,000 Less: cash disbursements Material 1 Cost $ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 15,000 Material 2 Cost $ 14,000 $ 14,000 $ 14,000 $ 14,000 $ 14,000 $ 14,000 Labour cost $ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 15,000 Fixed cost $ 55,000 $ 25,000 $ 25,000 $ 25,000 $ 25,000 $ 25,000 Total disbursements $ 99,000 $ 69,000 $ 69,000 $ 69,000 $ 69,000 $ 69,000 Cash surplus -$ 1,24,000 -$ 1,93,000 -$ 1,94,500 -$ 1,42,000 -$ 89,500 -$ 37,000 budgeted ending cash balance -$ 1,24,000 -$ 1,93,000 -$ 1,94,500 -$ 1,42,000 -$ 89,500 -$ 37,000 This depict the cash flow position of the comapny must be required to manage in a proper manner. This depict that the financial feasibility of the company must be rectified. Long term goals and exiting strategies: Further, the long term objectives and the strategies for achieving those objectives have been analyzed. Through the business plan, it has been found that the main objective of the comapny is to enhance the level of the sales, make loyal customers mad open franchises in the country. The main function and the goal of the comapny are to enhance the level of the profits and make loyal customers through offering them the best of the products. For achieving the long term goals of the comapny, comapny is required to make various new strategies sand polices such as promotional strategies, products strategies, corporate social responsibilities, sponsorship, best taste, hygienic food etc. These strategies would help the comapny to grab more market share and would help the comapny to achieve the level of the objectives and the goals of the comapny (Horngren, 2009). Further, it has been found that entry and exiting both are easy in a restaurant business. If the FOOD PLANET wants to exit from the industry than it could easily exit from the industry through sell out the shares of the restaurant to someone else or through winding up the restaurant. It is the perfect competition market from where the entry and existing could be done and no special strategies and policies are required to do the same (Kaplan and Atkinson, 2015). Through analyzing the above business plan, calculations, break even analysis, cash flow analysis, profitability position etc, it has been found that the business would perform better in the market. It would be easier for the comapny to reach over a breakeven point and make extra profits from the market (Lumby and Jones, 2007). The comapny is required to set a good strategies plan for the debtors receivable collection as this is impacting over the cash flow of the comapny and due to which the cash flow of the comapny is negative. Further, it has been found that the overall performance of the business would be way better in the Australian market and the goals and objectives of the comapny could be achieved easily and quickly. Further it has been analyzed that various challenges and strategies could be faced by the company. According to this business plan the financial and marketing feasibility of the company depict that the performance and the profitability position of the comapny would be better. Though, it has been found that huge competition is there in the market in the hospitality industry. It would also be tough for the entrepreneur to get the amount for the start up (Moles, Parrino and Kidwekk, 2011). Various shopping malls are already full and thus they do not have space for another stall. Further, it has also been found that the company is required to manage and set the business plan in such a way that the entire Australian people could be the target market. The food and beverages of the restaurant must be in such a manner that it could be liked by the children, youngsters and the old people (Lord, 2007). Through this report, it has been found that the performance and the profitability of the comapny would be way better if the comapny resolve these issues. Rest, the business plan is quite good and would offer the high profits to the comapny in near future. Conclusion: To conclude, this business plan would offer the high profits to the entrepreneur. This study depict that the performance and the position of the comapny depict that the business plan would offer the high returns to the entrepreneur. Further it has been analyzed that various challenges and strategies could be faced by the company. According to this business plan the financial and marketing feasibility of the company depict that the performance and the profitability position of the comapny would be better. Though, it has been found that huge competition is there in the market in the hospitality industry. It would also be tough for the entrepreneur to get the amount for the start up. It is required to manage and set the business plan in such a way that the entire Australian people could be the target market. The food and beverages of the restaurant must be in such a manner that it could be liked by the children, youngsters and the old people. Through this report, it has been found that the performance and the profitability of the comapny would be way better if the comapny resolve these issues. Rest, the business plan is quite good and would offer the high profits to the comapny in near future. References: Barlow.J.F.,2006, Excel models for business and operations management, 2nd edition, John Wiley and sons ltd, England Bodie, Z., 2013. Investments. McGraw-Hill. Bromwich, M. and Bhimani, A., 2005.Management accounting: Pathways to progress. Cima publishing. Cadez, S. and Guilding, C., 2008. An exploratory investigation of an integrated contingency model of strategic management accounting.Accounting, organizations and society,33(7), pp.836-863. Damodaran, A, 2011, Applied corporate finance,3rd edition, John Wiley and sons, USA Davies, T. and Crawford, I., 2011.Business accounting and finance. Pearson. Garrison, R.H., Noreen, E.W., Brewer, P.C. and McGowan, A., 2010. Managerial accounting. Issues in Accounting Education, 25(4), pp.792-793. Hansen, D., Mowen, M. and Guan, L., 2007.Cost management: accounting and control. Cengage Learning. Hoque, Z., 2002.Strategic management accounting. Spiro Press. Horngren, C.T., 2009.Cost accounting: A managerial emphasis, 13/e. Pearson Education India. Kaplan, R.S. and Atkinson, A.A., 2015.Advanced management accounting. PHI Learning. Lord, B.R., 2007. Strategic management accounting.Issues in Management Accounting,3. Lumby,S and Jones,C,.2007, Corporate finance theory and practice, 7th edition, Thomson, London Moles, P. Parrino, R and Kidwekk, D,.2011, Corporate finance, European edition, John Wiley andsons, United Kingdom Shim, J.K., Siegel, J.G. and Shim, A.I., 2011. Budgeting basics and beyond (Vol. 574). John Wiley and Sons. Simmonds, K., 2010.Strategic management accounting. Ward, K., 2012.Strategic management accounting. Routledge. Weaver, S.C., Weston, J.F. and Weaver, S., 2001.Finance and accounting for nonfinancial managers. New York: McGraw-Hill.
Monday, December 2, 2019
For a long period of time, many scholars and associations faced the same challenge: it was very difficult to define the essence of marketing and the peculiarities of marketing system (Hunt, 1976; Ravald and Gronroos, 1996).Advertising We will write a custom essay sample on Kotler and LevyÃ¢â¬â¢s Ideas specifically for you for only $16.05 $11/page Learn More Taking into consideration achievements and investigations on the field of marketing, it was admitted that marketing was a combination of activities that aimed at facilitating the process of economical exchange (Graham, 1993). Society had to take as many different steps as possible in order to promote development and improvements of these activities. However, in 1969, considerable changes took place and influenced considerable marketing sphere. Philip Kotler and Sidney Levy (1969) made one of the most amazing and not inherent to the world announcement that Ã¢â¬Å"marketing is a pervasive societal act ivity that goes considerably beyond the selling of toothpaste, soap, and steelÃ¢â¬ (p. 10). This idea was frequently argued by many scholars because this broadened definition of marketing was not able to disclose the essence of this crucial and irreversible process. KotlerÃ¢â¬â¢s idea (1972) to broaden marketing perspective could not be comprehended. It was more important to apply Ã¢â¬Å"behavioral science consisting of a set of functions, the core of which was the exchange transactionÃ¢â¬ (Hirschman, 1983, p. 45). This is why it was not a surprise that Kotler and LevyÃ¢â¬â¢s marketing concept influenced considerably the development of events and involved more scholars to numerous discussions and evaluation of the concept. More people were eager to influence marketing development and not to allow Kotler and LevyÃ¢â¬â¢s ideas dominate in the sphere of business.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper wit h 15% OFF Learn More On the one hand, Kotler and Levy (1969) underlined the most important things in marketing system: everything was not about to market or not to market only; but whether it was possible to do everything well or poorly. Many various issues from relationship activities to political parties play an important role in development of marketing concept. This is why involvement of different organizations may disturb people and influence their perception of the concept. On the other hand, this suggestion developed the thought that something was already wrong and had to be changed. To comprehend the essence of marketing and to realize what steps should be taken more, it is necessary to go far beyond this traditional concept and focus on transactional actions (Laczniak and Michie, 1979). One more challenge that appeared after the discussed concept was introduced by McCole (2004) and connected to cross-disciplinary input. In general, he suggested to forget everything that had been achieved before and introduced more new concepts taking into account modern technologies and peopleÃ¢â¬â¢s demands. Modern marketing conceptions are traced back to KotlerÃ¢â¬â¢s work. Though he admitted the necessity of values exchange and transaction processes, within a short period of time marketing paradigm started to unify more disparate approaches in order to underline the importance of customer-market relations, quality of productions and services, marketing relations, and resource management (Vargo and Lusch, 2004). Can KotlerÃ¢â¬â¢s concept be relevant to modern business? Of course, it can, however, it will hardly cover all demands and requirements of this system. The idea of marketing is still accepted as a separate social unite that tries to be sought by one more social unit in order to be able to produce and offer the necessary values to the market. What I like the most in the concept under analysis is that the authors tried to explain that marketing had deep roots and started its development with the first human being. The example of such marketing may be Eve and the snake that convinced the woman to eat the apple. From some perspectives, this case may be regarded as weak but still working marketing.Advertising We will write a custom essay sample on Kotler and LevyÃ¢â¬â¢s Ideas specifically for you for only $16.05 $11/page Learn More Nowadays, Kotler and LevyÃ¢â¬â¢s marketing concept may be proved by numerous examples. Almost each organization performs some kinds of marketing activities but still they are not recognized as such. The anti-cigarette campaigns may be taken as a possible example to demonstrate the effectiveness of this marketing concept with its all pros and cons. This company aims at promoting anti-smoking style of life and banning cigarettes on a legal level. The representatives of this campaign may be supported from different sides and demonstrate a plenty of ads. However, they cannot make as much money as those who deal with smoking ads and these Ã¢â¬Å"necessary-to-banÃ¢â¬ products. One side markets cigarettes, another side market health. And in each case, there are both good and poor points which are evaluated by Kotler and Levy and argued by some other scholars. In fact, Kotler and Levy made one of the most powerful attempts to define strong and weak sides of marketing. They cannot be blamed for some broadened definitions. Their approach is comprehensible and has enough grounds to be explained (Brown, 2002); this is why it is possible to use their paradigm in regard to modern business. Reference List Brown, S. (2002), Ã¢â¬Å"Vote, vote, vote for Philip KotlerÃ¢â¬ , European Journal of Marketing, Vol. 36, No. 3, pp. 313-324. Available from: http://business.nmsu.edu/~mhyman/M670_Articles/Brown_EJM_2002.pdf Graham, P. (1993), Ã¢â¬Å"MarketingÃ¢â¬â¢s domain: a critical review of the development of the marketing conceptÃ¢â¬ , Marketing Bulletin, V ol. 4, pp. 1-11. Available from: http://marketing-bulletin.massey.ac.nz/V4/MB_V4_A1_Graham.pdf Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hirschman, E. C. (1983), Ã¢â¬Å"Aesthetics, ideologies and the limits of the marketing conceptÃ¢â¬ , Journal of Marketing, Vol. 47, pp. 45 -55. Hunt, S.D. (1976), Ã¢â¬Å"The nature and scope of marketingÃ¢â¬ , Journal of Marketing, Vol. 40, pp. 17-28. Available from: http://www.fearp.usp.br/fava/pdf/HUNT_The%20nature.pdf Kotler, P. (1972), Ã¢â¬Å"A generic concept of marketingÃ¢â¬ , Journal of Marketing, Vol. 36, pp. 46-54. Available from: http://business.nmsu.edu/~mhyman/M670_Articles/Kotler_JM_1972.pdf Kotler, P., Levy, S. (1969), Ã¢â¬Å"Broadening the concept of marketingÃ¢â¬ , Journal of Marketing, 33, pp. 10-15. Laczniak, G.R. and Michie, D.A. (1979), Ã¢â¬Å"The social disorder of the broadened concept of marketingÃ¢â¬ , Journal of Academy of Marketing Science, Vol.7, No. 3, pp. 214-231. Available from: http://business.nmsu.edu/~mhyman/M670_Articles/Laczniak_Michie_Social_Disorder_Mktg_1979.pdf McCole, P. (2004), Ã¢â¬Å"Refocusing marketing to reflect practice: th e changing role of marketing for businessÃ¢â¬ , Marketing Intelligence Planning, Vol. 22, No. 5, pp. 531-539. Available from: http://www.fearp.usp.br/fava/pdf/MCCOLE2004.pdf Ravald, A. and Gronroos, C. (1996), Ã¢â¬Å"The value concept and relationship marketingÃ¢â¬ , European Journal of Marketing, Vol. 30, No. 2, pp. 19-30. Available from: http://www.iei.liu.se/fek/frist/722g60/gruppernas_artiklar_och_presentationer_2009/1.119948/ArtikelgruppA3.pdf Vargo, S. L., Lusch, R. F. (2004), Ã¢â¬Å"Evolving to a new dominant logic for marketingÃ¢â¬ , Journal of Marketing, 68, pp. 1-17. This essay on Kotler and LevyÃ¢â¬â¢s Ideas was written and submitted by user Andrea Flores to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.