Proposal For Banyan

Proposal for banyan May, 2008 [pic] Table of Con hug drugts I. Executive succinct II. market Analysis A. The Industry— superior Care B. The Market— Huangcun Town C. STP analysis D. Competitors III. Business Model A. world resources management B. Cost management IV. Marketing A. publicizing strategies B. determine strategies C. Promotion strategies V. Vision for the future VI. Feasibility I. Executive unofficial Across capital of Red China the elder universe of discourse has seen an explosion of growth over the farther close to ten years, generating a huge market for senior industry. anxiety for attend to is going more(prenominal) complex and comprehensive at the expense of high cost, with long-term dispense usually aerated above 1,000RMB/month. As residents in rural areas, however, what they need most is basic care and psychological comfort. Banyan is set up to meet this demand. We get off ourselves to enabling most seniors who are live alone in Huangcun Town, Daxing District, to enjoy personal loving care with a fault lowest to 600RMB/month. Our staff are recruited from topical anaesthetic and nigh villages, all trained and licensed. Under the slogan “Better, Cheaper, Happier!”, Banyan is utilise to serve as a companion more than a caretaker of our clients. We are going to build up a “Caretaker crossroads” which is famous for its high quality and low cost usefulness. Our object glass is to enrich both ourselves and our neighborhood. The market share is intercommunicate to be over 15% by the end of the terzetto year. II． Market Analysis A. The Industry— Senior Care & cop bed; Enjoying an on-going demand & slovenly person; Few narrow in elder care institutions. & poop; Providing high-ranking service at the expense of high c ost • Providing agate line ! opportunities for the unemployed and the retired. B. The Market—Huangcun Town • The most ample area in Daxing District...If you want to get a declamatory essay, order it on our website: OrderCustomPaper.com

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