Temsas Global Product Strategy Marketing Essay

Temsas Global Product Strategy Marketing EssayQ1 Discuss the harvest-tide strategies of Temsa Global in 1984 and in 2009.Ans Temsa Global, when it began manufacturing proceedings for buses and coaches on 1984, was merchandising the carrefours just under the name of Mitsubishi motors. Licensing and distribution agreements were signed by both(prenominal) the companies. The comp all could only manufacture the products which were designed by Mitsubishi and then could air them. And still today, Temsa Global performs operations such as the sales, services and stimulate un demand parts for Mitsubishi passenger cars, the panel van as well as the pick-up light commercial vehicles, to brook its licensing and distributorship agreement with Mitsubishi. nevertheless at that halt of time, Temsa was not a crisscross in itself because it was not selling any original products under its name. Since 2003 however, when the Temsa RD and Technology Inc. was incorporated, the play along has g radually demerited its product strategy. This shift in the strategy was mainly owing to the experience that the management had in the manufacturing of products. As the result of the amalgamation of that experience with the look and incurment results from the babe company Temsa RD and Technology Inc., Temsa was prosperously equal to(p) to create products under its brand name and create a brand name for them in the atomic number 63 in the travel industry. This helped them to gain a substantial market pct as the in the altogether products were so designed that there was a diminution in the production costs. Hence, they were able to provide products to their target market at signifi dismisst low prices. Also, with these newborn developments in the design, they were also effectively able to reduce the fuel consumption by the buses, which also helped them to gain a competitive advantage in the market. Temsa successfully used both the porters beer generic strategies to their b est, by providing the same quality products at lower prices, thus the cost differentiation strategy, as well as providing the product with outend avails to the clients at reasonable prices-the product differentiation strategy. (Temsa Global Official Website)Q2 What organisational changes are required to support the shift in strategy at Temsa Global?Ans Since the company was earlier only manufacturing products whose designs were predefined, there was precisely any fate for any sort of research and development facility. But in install to achieve the vision and the mission of the company, To Be A World Class Global Brand As A mercantile Vehicle Producer, Together, We Create Innovative Solutions For The Customers, and keeping objectives in line with the same, the company had to start developing its own branded product soon. Hence there is a requirement of infra organise which will enable them to innovate, design new products for their customers.Also, there is a requirement of c hange in the organizational structure with the inception of the RD facility. This is because there has to be a top management to put to naturalize right decisions at the right time, to render the greatest impact for the benefit of the organization. This top management is the one who should be accountable for any operation that is performed in the RD facility. Also, there would be a requirement of effective and efficacious employees who need to be trained so that they can play their position in the organizations quest to achieve its vision and mission.Also, there is a requirement of the organization to concentrate on its budgeting strategies as there would be a need to spend more on the innovation and creativity. In order to meet the demands, needs and wants of a more-than-ever informed and changing consumer, and to fend off the competition (which keeps the organization on its toes else lose the market plow to the competitors), it is inevitable for a company to design and d evelop new products on a regular basis.Also, with the pace that the old applied science becomes obsolete now-a-days and new technology alship canal macrocosm at the doorstep, product development at a faster rate doesnt seem like a tough job. And more and more automation coming into the picture, even the manufacturing industry is availing the benefits provided by the mingle of Information Technology into everyday processes. Hence, sometimes there might be a requirement of retraining their employees to keep up with the technological advancements or at times, even replacing manually skilled workers.In every organization, whenever there is a change, there is always a opposite to change, so the top management has to take some travel which should ensure that this resistance should be at its minimum and the organization can take steps further and become closer to achieve its vision and mission. (Research and Development in the Automotive Industry, 2008)Q3 What are the possible advanta ges of investing in the RD center for go on technologies? Discuss the implications considering the changing perceptions and demands of consumers.Ans Investing, for any organization, is a tough decision, and a considerable amount of thought has to be put into the matter before an informed decision can be made. Sometimes companies opt for marketing research techniques to see if they can successfully make a decision. However, in a manufacturing industry, innovation and creativity plays a huge role in the development of the organization as a whole. Especially in an political machine industry, where fuel consumption is a big issue now-a-days, and the befoulment measures, the eco-friendly initiatives by various organizations including the government, across the world, it is all the more necessary for an organization to ceaselessly look for methods and way which can give them a competitive inch over the competition. The customers today are more careful about pollution and are more i nformed about measures to be taken to annul pollution, and hence prefer eco-friendly vehicles. When travelling in buses and coaches, passengers want all the hold dear they can and that too at a reasonable price, which can only be given if the coaches are constantly revamped, adding one thing or the other making them more customer satisfying. Also, the constantly reducing anoint reserves across the world and subsequent rise in the prices make it more necessary for the customers to focus on fuel consumption as such(prenominal) as possible. There is a grave need to develop engines which can efficiently utilize the fuel and save as much as possible.RD centers today, are a common existence in nearly all the industries across the world. If an organization invests in a RD center, it opens up a plethora of possibilities for itself. The RD efforts of the automobile industry are mainly centered on developing new and advanced technologies so as to manufacture an automobile which is not on ly environmentally compatible, but also economical for customers. RD centers can help them develop advancedbatteries which would require less re-charging finding ways to produce bio-fuels for any type of engines, either diesel or gasoline.Q4 What should be the focus of Temsa Global in supporting its market driven product strategy and customized designs?Ans Since Temsas strategy is on creating market driven products, it is necessary for them to focus on the customers needs and wants. They should conduct a market research amongst the target customers and based on the inferences made by the research, they should take a further decision. They should focus on customer satisfaction more than anything, because customer satisfaction is the buzzword today, in the industry. Management gurus have many-a-times said that in todays competitive world, the customer rules, and he is the king. The products should be made according to what the customer desires, only then can the product will be succ essful enough to provide opportunities for future growth of the company. The products should be constantly upgraded with new features and designs, which should entice the customers to buy the products. The company should follow an agile business strategy. To support the market-driven product strategy, Temsa Global should be aware of the market conditions, i.e. does the market have growth potential or not? They should also take into rumination the competitors, what they are trying to do, how they are trying to capture the market share and constantly strive to acquire new customers.To sum up, the product should me construct according to the market conditions, what is prevalent in the industry, will the customers like what is being sold to them and what is more likely to be purchased by the customers. Therefore, the main focus of the company has to be on the customers and their satisfaction. They should always provide distinct appreciate proposition to the customers with their produ cts. Then only the market-driven product strategy can work effectively. (Research and Development in the Automotive Industry, 2008)