Application of Business Vocabulary in Financial Articles Literature review

Application of Business Vocabulary in Financial Articles - Literature review ExampleIn the article, the writer uses the keywords fumble Boomers, Generation X, and Generation Y. Baby Boomers are the children that were born in the post World War II economic boom. In the article, Keller uses the term as the oldest of the determinable generational segments and further describes their propensity for being health and fashion conscious. Generation X and Generation Y are market segments that are differentiated by age, with Generation X being the older set. Keller uses the generational set as market segments and points out that the overlap between 18-34 is the fastest growing segment. The author makes no social or cultural comments on these segments.In the article titled Six Tips for Buying or Expanding a Business the author offers sound advice on how to enhance a businesss chance for success. The author, Jeff rocknroll, takes the reader from building a solid foundation through the import ant aspect of making a profit. Stone overly includes the intermediary steps of grooming and seeking help when advantageous. The article advises the small business community on seeking investments and financing and the take aimments that the financial institutions may require for success. These common sense issues include things such as creating a good brand image and keeping accurate company records. In the article Stone uses the keywords Small Business, Small Business Administration, and Business Plan.While the legal definition of a small business may vary from state to state or be dependant upon the institution involved, it is generally defined as a business that employs a small number of people. In Stones article, he defines it and uses it in the setting as those businesses that are of such small size they are especially vulnerable to changing conditions or lack of planning. The Small Business Administration (SBA) is a government agency designed to provide a wide variety of p rograms for small businesses. These can include everything from planning to financing. Stone uses the term in context of use with the planning help that is available at the SBA. A business plan is a well thought out and long term approach for planning and running a company. The author elaborates on this definition and includes many of the aspects of a business plan such as the necessity to obtain financing and benchmarks for amount success.In an article published in 2002, author Jacqueline J. Kennelly argues that thaw trade and the associated movements towards globalization may have a negative effect on womens health care and feminism in general. Published in Canadian Woman Studies and titled Making Connections Womens Health and the Anti-Globalization Movement, the author argues the pros and cons of free trade and free trade associations and the impact of anti-globalization efforts. The author contends that the anti-globalization movement is often perceived as a white male-domina ted institution and as such tends to overlook womens issues. Much of the billet centers on the movement towards privatization of health care systems and how they diminish the health care available to women.