'The Global Fast Food Industry External Remote Environment Analysis\r'

'StakeholdersA stake holder of a keep troupe is any group or an individual who can boast an operation or is affected by the success of the ships partnership’s goals. For the company to tardily achieve its unified business objectives (goals) , it moldiness have a equitable companionship with its extinctside parties. This means that if the company’s relationship with its stakeholders is not well-knit, the company is cumber to fail in achieving it’s corporate business objectives. This is because their interest to the commode influences the slew’s achieve ments.The company’s strong relationship with stakeholders is measured based on authority, trust and cooperation. This means that the stakeholders’ interest to the company leave behind be high if there is high trust, respect and good aggroup work. This is majorly primary strategic management. For a company to maintain its competitive ad vantage and continue relevant, it shoul d clearly light upon its stakeholders and other external parties and strengthen its association with them. Stakeholders exit entangle sh arholders, employees, customers and suppliers. It’s difficult to clearly identify the other external parties because there is no clear formula to define it. alone because of advertisements, divers(prenominal) people be adequate stakeholders depending on different factors. This involves global tinges of an effort such as climate diversify or cultural due to selling and advertising.CUSTOMERThis is an individual or group which receives or consumes the final fruit or run of the company. For the company to join on and maintain its train of clients, it moldiness produce high and good quality products or services. This imparting see to it that customers demand exit be patriotic and high. oerly because of competition in the nutritionstuff, the community should be dynamic in its activities and the worth for the product s hould be delightful as different people have different perceptions to price wherefore should set fair prices to accommodate any customers. The company communicates by dint of advertisements, trade exhibitions &type A; promotions, giving unaffixed samples, cash discounts, offering credit facilities among others. This increases customer aw areness of the product or service.SuppliersThese are short term financiers of the company. Their confidence in the company depends on how prompt the pile honors their credit facilities and how regular they carry on their businesses. The company communicates to this group done cheques, when they grow payments, purchase orders.SHAREHOLDERSThey are the owners of the company. Their shares form the love tenorss capital of the company. For them to retain their interest they must receive good dividends from the profits of the company and their investments must keep on appreciating in that company. This will increase the value of the shares and the company’s’ reputation. The company communicates to is shareholders through and through the annual General Meeting, AGM which is convened yearly. These people are great to the company because if they have no confidence in the company, the value of shares will tighten in stock commercialize, investors will draw in their investments from the company and no new investors will invest, creditors will stop offering their services, employees will not receive their salaries, gross sales will go down and the hence the corporation will collapse.EmployeesThese are the managers of the company. The receive salary from the company and they are motivated if their running(a) conditions in the company is good. the company communicates to the employees through holding meetings, letters of appointments, letters of pink slip and journals.The importance of the employees in the company is to figure that the re obtains of the company are taken cautiousness of to achieve high result s. This will increase sales and improve the reputation of the company. Also investors will be high and hence the value of the shares will increase.ENVIRONMENTAL ANALYSISEconomic environmentalWorld financial market is being affect by bosom vitamin E crisis the and US champion f discredit crisis and there is a global impact on consumer spending landwide. At starting signal sight this would seem a disproportionate reaction but banks all over the world are exposed to US debt. Sub-prime lending was lending at higher(prenominal) interest rates as a means of tendinging American consumers of lower incomes and poorer credit records obtain mortgages. These loans were then sell on, in complex ways, to other institutions including skirt (higher risk higher return) funds. The treatment of sub prime loans by the banks is likely to have far reaching effects including, possibly, a slowdown in the US frugal system and a confidence linked sort out in US consumer spending. The ticker East crisis has affected the world economy because Middle East is the source of crude. Although there are alternative sources of energy still oil remains the most important source of energy. Crisis in the energy sector the world is affected.Fact is that US sell sales blush wine only 0.3% in August 2007 suggesting change magnitude caution of the crisis ahead. US retail sales are a major driver of economic growth and may be viewed as an early response to a housing slump and financial market turmoil. Over the past 12 months, retail sales rose by 3.9% excluding autos. However, the aim of spending did not indicate turning point tendencies though analysts expect growth to change state in the near future. There were downhearted increases in sales for furniture (0.5%), electronics (0.4%), degenerate goods (0.3%), and health electric charge (0.3%) compared with the same month a year ago. Thus, this national economic problem might have a small effect on the food sector because some foo ds are unremarkably priced higher than regular food (Xinhua intelligence service Agency, 14 September 2007).Technological TrendsNearly half of all Americans have wideband network connections in their homes, according to the annual survey by the Pew Internet & American Life Project in July 2007. The bod of home broadband users across the nation at one time equals the total number of Americans with any subject of Internet connection in 2000, the scratch year the survey was conducted. Four out of 10 African-American adults have broadband access at home, compared to 15% 2 years ago. Nearly one-third of outlandish Americans have home broadband connections, compared to roughly half of Americans living in urban areas and the suburbs. According to Pew, income and race are suitable less important differentiators in US broadband adoption.Also, according to a whitethorn 2007, 67% of US consumers favor reservation purchases at a traditional bloodline. about 69% said they used the Internet to comparison shop, and 58% said they go online to locate items before going to the store to make a purchase. Only 13% said the Internet had not modify their patronizing experience. The conclusion is that, instead of renew brick and mortar stores, the Internet is an extension of consumers indorse experience, providing a resource to research product and price. When asked what the most powerful influencer was stiring purchasing decisions, 60% said word of mouth, followed by advertising (47%) and online cultivation (43%). In view of the scientific trend of consumers being reliant on the Internet for information, KFC should consider setting up a website to have an edge against their competitors.This will assist in the increasing of favourableness of fast food industry through advertising in the internet, website development which will list the products of the firm. The future of the firm is predicted with small-scale degree of certainty.Socio-Political TrendsAccordi ng to a survey by Light speeds explore, 70% of US adults domiciliate government actions like restricting TV ads for food. Women are more puntive than men of such measures, with 73% reporting support of government actions versus 63% of men.According to a nationwide telephone survey conducted by Research! America and The Endocrine Society in December 2006, some 27% of respondents prioritized obesity as the top health familiarize for children, followed by lack of health care/insurance (16%) and nutrition/unhealthy nutriment (9%). According to Health Day forward-lookings, the research, which was released on Dec. 13, also found that 52% of respondents realise obesity as a public health issue that society should help solve with 46% regarding it as a private issue. According to the study focus on for Health Statistics at the U.S. Centers for Disease stamp down and Prevention, about 66% of American adults gray 20-74 and 17% of children aged 2-19 are great(p) or obese.In some co untries, health regulating requires nearly  restaurants to post calorie information on their menus. This means all these developments in the national and local level are beneficial for food vendors because the growing concern about healthy eating would surely boost their sales. In some countries and religions beliefs and determine determines the type of food being interchange in the market. Take for example in the Muslim world some substantive foods will not be exchange because of the beliefs. This applies to the east and the west. Foods taken in lacquer can strange in Africa europium and other places and the converse is true.REFERENCESAnonymous.(2007);  A non So Great 2008: Emerging Trends Report. National Real Estate Investor (Online Exclusive).Armstrong G. & Kotler P. (2007). Consumer securities industrys: Influences on consumer behavior, Principles of Marketing. production line Insights. (2003); The Health Food And Drinks Outlook To 2006: Consumer Insight, Market Dynamics & NPD. London: Business Insights Ltd.ICMR Case Studies and Management Resources. (2007). Consumer Behavior. Retrieved January 20, 2008 from http://www.icmrindia.org/courseware/Consumer%20Behavior/CBC03.htlmDonatelle, Rebecca J.(2005); Nutrition ingest for Optimum Health, Health: The Basics,New Jersey: assimilator-Hall.Freeman R. E.,(1984) strategic management, pitman books, Boston, Mass.Hillman A.J. Keim G.D.(2001);  Shareholders Value, Stakeholders management, and social issues: what is the bottom line?  Strategic management journalKotler, P. (2005); Principles of Marketing. New York.Melbourne PressRivera, Ray.(2007);   controvert to put calories on menus may widen.(Metropolitan Desk). The New York Times.Schaik J.L., (2002); The Task of Marketing Management; J.L. van Schaik (Pity) ltdSchiffman, Leon G., and Leslie L. Kanuk. Consumer Behavior. New Jersey: Pearson Prentice Hall, 2007.Television & Health. Retrieved January 21, 2008 from http://www.cs un.edu/~vceed002/health/docs/tv&health.htmlWilson M.,(2003); corporal Sustainability: what is it and where does it come from? , Ivey Management Services.Winer, R.S. (2007). Marketing Management, Prentice Hall, Upper Saddle River, NJ.\r\n'